Bike Week Organisers Pack

Bike Week 2006 Event Organisers Guide – apply now!

Following the success of this year’s Bike Week when 1,361 local cycling events and rides attracted 225,254 participants, plans for Bike Week 2006 and the associated Bike2Work campaign are well advanced. Cycle Northern Ireland is one of 16 organisations represented on the Bike Week Steering Group.

Bike Week will be 17-25 June in 2006 and the Bike2Work promotion will run for the whole week. The new Bike Week Event Organisers Guide is available on request – phone 0845 612 0661 or email HQ@bikeweek.org.uk

Each year Bike Week has a new promotional theme, intended to inspire local event organisers and to increase media coverage. In 2006 events that promote ‘cycling to leisure and for pleasure’ are expected to be aimed at families and new or ‘lapsed’ cyclists, encouraging them to use mainly traffic-free routes to appealing destinations. Bike Week will continue to promote all cycling events and rides that aim to get ‘more people cycling more often’.

Event organisers can apply for free £5M public liability insurance when they register at www.bikeweek.org.uk from 1 January 2006. Free promotional materials are on offer to all organisers, including stickers, balloons, poster templates, certificates and prize draw entry forms for all participants. Advice on getting publicity for local Bike Week and Bike2Work events is included in the 2006 Event Organisers Guide.

Bike Week 2006 is funded by Cycling England, BikeHub, Transport for London, Scottish Executive, Welsh Assembly Government and TravelWise Northern Ireland